Hello! I'm Yanling
Welcome to my site! I'm a graduate student from Drexel University studying public communication. Before, I was learning chemistry in the Hong Kong Polytechnic University where I found the most exciting thing to do was publishing the college's monthly magazine. That leads me here, a totally strange world where I learn communication, PR and marketing. Now, I am well prepared with skills and experiences in writing, research, and marketing. I can't wait to share my works with you.
Yanling Yang
PR & Marketing Professional
Company:
SRM IDEA LAB
Email:
Address:
Philadelphia
PA, 19104
EDUCATION
DREXEL UNIVERSITY
Candidate for Master of Science in communication, public communication.
Courses: Event planning, Business Statistic, Public Relations Writing & Strategies, and Theories of Communication &Persuasion
2015-2017
Master's Degree
2012-2014
Bachelor's Degree
THE HONG KONG POLYTECHNIC UNIVERSITY
Bachelor of Science (Honours) in Chemical Technology
Learning outcome: Make independent judgment on contemporary issues in a regional and global context; Function effectively in multi-disciplinary teams; Engage in life-long learning and appreciate culture.
SUN YAT-SEN UNIVERSITY
Bachelor of Science in Chemical Technology
Joint program with the Hong Kong Polytechnic University.
Activity: Chief Editor of 'New Element', monthly college magazine; Team Captain of College Volleyball Team
2010-2012
Bachelor's Degree
EXPERIENCE
RESUME
SKILLS
Microsoft Office - Advanced
Social Media - Advanced
HTML - Proficient
Adobe - Proficient
Chinese - Mother Tongue
Writing - Advanced
PORTFOLIO
SRM IDEA LAB
Create marketing content at social media.
Prepare marketing materials and newsletter.
Provide marketing information by collecting, analyzing, and summarizing data and trends.
2016-Present
Marketing Intern
2014-2015
Marketing Assistant
HYBIO PHARMACEUTICAL
Coordinate marketing surveys through Internet and phone.
Prepare technical instruction documents of chemistry procedures.
Assist in communicating with clients through phone and emails.
SHENZHEN LEGUAN EXPORT & IMPORT
Assist in preparing sale contracts and communicating with clients through emails and phone calls.
Manage social media accounts of the company, post news and advertisement of products weekly.
2012-2013
Internship
 Event PlanThis website is a project from the course COM 663-Event Planning. This project is to plan an event (real or imaginary). The purposes of doing this is to apply the principles of event management, risk assessment, event branding, and marketing into event planning. This project demonstrates my skills and knowledge in event planning, marketing, branding and managing. It also reflects my attention to details. |  Application of Communication TheoryThis is a final paper from class COM 610 Theories of Communication and Persuasion. The learning objective is to apply communication and persuasion theory in professional communication contexts. The paper briefly summarizes the development, strengths and weaknesses about the elaboration likelihood model of persuasion theory. It shows my knowledges in communication. More importantly, this project reflects my ability in applying theories into problem solving and researching. |  Marketing ProjectThis is a final project from STAT601Business Statistics. This course highlighted the application of statistical techniques to decision-making using sample data. In the final project, we worked as a team to provide suggestions that can help to increase sales of Di Bruno Brothers, a Philadelphia food company. this sample uses real life problems. It shows my knowledge and ability in applying theory and static techniques. |  Social Media & Purchasing BehaviorsThis documents investigates the impact of social media on people’s purchasing behavior. It is an assignment from class COM500 Reading and Research in Communication. The popularity of social media draws companies to use it as a platform to market and prompt their products. I wanted to explore key factors on social media that lead to changes in buying decisions. This paper provides an overview of the current state of research. I believe it shows my ability in analyzing, understanding and evaluatin |  Walkable neighborhoods & ObesityThis is an assignment from medical journalism (COM 673). In this assignment, students were asked to take the information from a medical journal. This paper shows my abilities in reading, interpreting, analyzing medical journal article. In addition, it also demonstrates my skills in writing, especially writing news article, which require more consideration on the target audiences. What’s more, this article also reflects my skills in interview and communication. |
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